Lucy Gordon · Cotswolds-based business coach

Earn more.

Work less.

Live now.

You started your business for more freedom, and somewhere along the way it started running you. I help you find what’s really making you money, so you can work less and enjoy life again.

Stevie® Award winner

Best Entrepreneur – Financial Services

14 years

in property finance and financial modelling

£3bn+

of property deals modelled

Life is for living, not for constantly working.

Hey, I'm Lucy

I used to think working harder now would buy me freedom later.

I spent 14 years in property finance, first at a real estate fund and then running my own financial modelling business for property investors. On paper it was going well. In reality, I was working around 50 hours a week, saying yes to everything, and slowly starting to resent the business I'd built.

The turning point came the day a client threatened to sue. I took the dog out to clear my head and just kept walking, all the way to the pub in the next village. Sitting there, I finally asked myself the question I'd been avoiding for years: what was the point of working this hard if I wasn't enjoying any of it?

So I did what I know best and opened a spreadsheet. This time it was about our life. I worked out what "enough" really looked like for us, gently wound down the work that was draining me, kept the parts I loved (the training and mentoring), and we moved from London to the Cotswolds.

Today that business takes me around two hours in a normal week. My mornings start with a dog walk, lunch is often in the garden, and holidays happen without a laptop in the suitcase.

That's what I bring to the business owners I work with: the same careful, numbers-first approach, pointed at a different question. What do you want your life to look like, and how can your business get you there?

Business coaching that starts with the numbers

Most coaches start with mindset or marketing. I start with what your business actually makes, where your time actually goes, and what you actually want your life to look like.

01

Work out what enough is

Stop chasing someone else's arbitrary target. Work out what your life costs, then build the business around that number.

02

Cut what isn't moving the dial

Find the part of your business that is genuinely making you money. Simplify it, systemise it, and hand the rest over or stop doing it.

03

Make the money predictable

Freedom isn't much use if you are worried about next month. Build a pipeline you can see and income you can rely on.

Start here

The 10x Challenge

Could you 10x your income? Or do what you do now in a tenth of the time?

Ten times sounds big, and it's meant to. When you set a goal that size, small tweaks stop being enough, and you quickly start to see which parts of your business are pulling their weight and which ones you could let go of.

10x

Work with me

Start small, pick up a quick win when you need one, and when you want me properly in your corner, we work one to one.

Challenge

The 10x Challenge

A short, practical challenge to step back, rethink how your business works and spot the changes worth making first.

£27 £9

Online training

Courses & Resources

Short, self-paced trainings on one topic each, from simplifying your offers to delegating properly and building your pipeline.

From £27

group Coaching

Lucy's Coaching Group

My coaching group. Pay once, join, ask questions and get support from me and other owners doing the same thing.

£197 £97

1:1 coaching

1:1 with Lucy

For established owners who want to work less without earning less. We go through your numbers, your time and your plan together.

By application

min. 3 months

What clients say

“We have put up prices to what you suggested and are still winning jobs! So great idea!”

Jason, £1m+ founder

“There are a lot of people who sell this kind of service but have never actually had a successful business. This is where you really stand out, because you have had a successful business.”

[NAME, BUSINESS]

“I now spend… 0% on diary management. I’ve increased my business development to 40%.”

[NAME, BUSINESS]

the bit I actually built it for

Life in the Cotswolds

From the blog

How much is enough? How to work out your enough number as a business owner

How much is enough? How to work out your enough number as a business owner

Most business owners have a revenue target but no idea what their life actually costs. Here's how to work out your enough number in an afternoon. ...more

Money

October 21, 2026•6 min read

Could you 10x your income, or do what you do now in a tenth of the time?

Could you 10x your income, or do what you do now in a tenth of the time?

Could you 10x your income, or do what you do now in a tenth of the time? Why a goal that big shows you what your business really needs. ...more

The 10x Challenge

October 21, 2026•5 min read

How to work less without earning less: five changes for service business owners

How to work less without earning less: five changes for service business owners

I went from around 50 hours a week to about two in a normal week. Here are the five changes that made it possible, and how to start on yours. ...more

Working less

October 21, 2026•5 min read

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Lucy Gordon

Cotswolds-based business coach, working with business owners online across the UK and worldwide

© 2026 Lucy Gordon & Co Ltd, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ