You started your business for more freedom, and somewhere along the way it started running you. I help you find what’s really making you money, so you can work less and enjoy life again.

Best Entrepreneur – Financial Services
in property finance and financial modelling
of property deals modelled


Hey, I'm Lucy
I used to think working harder now would buy me freedom later.
I spent 14 years in property finance, first at a real estate fund and then running my own financial modelling business for property investors. On paper it was going well. In reality, I was working around 50 hours a week, saying yes to everything, and slowly starting to resent the business I'd built.
The turning point came the day a client threatened to sue. I took the dog out to clear my head and just kept walking, all the way to the pub in the next village. Sitting there, I finally asked myself the question I'd been avoiding for years: what was the point of working this hard if I wasn't enjoying any of it?
So I did what I know best and opened a spreadsheet. This time it was about our life. I worked out what "enough" really looked like for us, gently wound down the work that was draining me, kept the parts I loved (the training and mentoring), and we moved from London to the Cotswolds.
Today that business takes me around two hours in a normal week. My mornings start with a dog walk, lunch is often in the garden, and holidays happen without a laptop in the suitcase.
That's what I bring to the business owners I work with: the same careful, numbers-first approach, pointed at a different question. What do you want your life to look like, and how can your business get you there?
Business coaching that starts with the numbers
Most coaches start with mindset or marketing. I start with what your business actually makes, where your time actually goes, and what you actually want your life to look like.
01
Work out what enough is
Stop chasing someone else's arbitrary target. Work out what your life costs, then build the business around that number.
02
Cut what isn't moving the dial
Find the part of your business that is genuinely making you money. Simplify it, systemise it, and hand the rest over or stop doing it.
03
Make the money predictable
Freedom isn't much use if you are worried about next month. Build a pipeline you can see and income you can rely on.
Start here
The 10x Challenge
Could you 10x your income? Or do what you do now in a tenth of the time?
Ten times sounds big, and it's meant to. When you set a goal that size, small tweaks stop being enough, and you quickly start to see which parts of your business are pulling their weight and which ones you could let go of.
10x
Work with me
Start small, pick up a quick win when you need one, and when you want me properly in your corner, we work one to one.
Challenge
The 10x Challenge
A short, practical challenge to step back, rethink how your business works and spot the changes worth making first.
£27 £9
Online training
Courses & Resources
Short, self-paced trainings on one topic each, from simplifying your offers to delegating properly and building your pipeline.
From £27
group Coaching
Lucy's Coaching Group
My coaching group. Pay once, join, ask questions and get support from me and other owners doing the same thing.
£197 £97
1:1 coaching
1:1 with Lucy
For established owners who want to work less without earning less. We go through your numbers, your time and your plan together.
By application
min. 3 months
What clients say
“We have put up prices to what you suggested and are still winning jobs! So great idea!”
Jason, £1m+ founder
“There are a lot of people who sell this kind of service but have never actually had a successful business. This is where you really stand out, because you have had a successful business.”
[NAME, BUSINESS]
“I now spend… 0% on diary management. I’ve increased my business development to 40%.”
[NAME, BUSINESS]
the bit I actually built it for
Life in the Cotswolds
From the blog

Most business owners have a revenue target but no idea what their life actually costs. Here's how to work out your enough number in an afternoon. ...more
Money
October 21, 2026•6 min read

Could you 10x your income, or do what you do now in a tenth of the time? Why a goal that big shows you what your business really needs. ...more
The 10x Challenge
October 21, 2026•5 min read

I went from around 50 hours a week to about two in a normal week. Here are the five changes that made it possible, and how to start on yours. ...more
Working less
October 21, 2026•5 min read
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Short emails on running a business that fits around your life. Honest, practical, and occasionally about the dogs.
Lucy Gordon
Cotswolds-based business coach, working with business owners online across the UK and worldwide
© 2026 Lucy Gordon & Co Ltd, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ