Lucy Gordon
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The 10x Challenge
Could you 10x your income? Or do what you do now in a tenth of the time?
When most business owners set a goal, it's to double. The trouble is, you can usually get to double by doing more of what you already do, which is exactly how a lot of us end up working 50+ hour weeks despite being “freedom” focused. Ten times is different. You can't get there by working harder, so you have to look properly at what you sell, what it earns and how much of your time it takes.
How it works
Buy the challenge: you'll get instant access to the five tasks and your workbook.
Take action straight away: each task asks you to do something there and then, and you fill in your answers in the workbook as you go.
On your way to 10x: by the end you'll have your 10x target, the changes you're making and your first actions in the diary.
What's included
Five tasks you can action straight away
The 10x Challenge workbook
AI prompts to help you find your ideas and turn them into a week-by-week plan
A fortnightly check-in
Who it's for
Service business owners who are busy, doing well on paper and starting to wonder whether this is it. It works whether you want to earn more, work less, or both. It's probably not for you if you're just starting out and don't have paying clients yet.
“We have put up prices and are still winning jobs! So great idea!”
Jason, surveying firm
Please note: Results may vary and are not guaranteed. Due to the digital nature of this product, we do not offer refunds.
© 2026 Lucy Gordon & Co Ltd