Hi, I'm Lucy
A strategic adviser working with ambitious professionals and business owners who want success that is sustainable, intentional, and grounded.
My background is in finance and property. I qualified as a Chartered Surveyor in 2015 and spent years working with complex commercial decisions, investment committees, and high-pressure environments where clarity and judgement matter.
On paper, everything looked right. In reality, the version of success I was chasing came with persistent anxiety, burnout, and a growing sense that something was off.
Stepping away from that path forced me to rethink what success actually meant - and how it could be built without sacrificing health, relationships, or integrity.
Since then, I’ve built and scaled a profitable business without external funding, advised individuals and teams across business and professional services, and developed an approach that blends financial rigour with honest, practical strategy.
What sets my work apart is not just experience, but perspective.
I understand numbers, systems, and commercial reality. I also understand the pressure of expectation, the weight of responsibility, and the quiet dissatisfaction that can sit beneath external success.
I believe success isn’t about more. It’s about enough.
Boundaries are protection, not barriers.
And meaningful progress comes from clear thinking, intentional decisions, and consistent follow-through.
Today, my work is focused on helping people design lives and businesses that make sense financially - and feel right personally.
My Approach
Over time, I’ve developed a structured way of working that brings clarity without overcomplication.
My method focuses on five core stages:
Define – what success actually means for you, beyond external expectations.
Reframe – identifying the beliefs and narratives that influence your decisions.
Enhance – assessing finances, systems, capacity, and constraints honestly.
Act – setting clear, intentional actions that move things forward.
Maintain – creating momentum through accountability, review, and adjustment.
The method is deliberately simple.
It creates space for clear thinking, grounded decisions, and sustainable progress – whether we’re working on business, career, or life strategy.
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
© Lucy Gordon & Co Limited 2026