Lucy Gordon | Business Strategist | Financial Modelling Specialist
On paper, I had done everything right. Six figures a year. More client enquiries than I could take on. By any normal measure, that's success.
It didn't feel like it.
the story
My career started in commercial real estate financial modelling, and over several years I worked my way up to a senior level, managing debt facilities and leading deal execution. On paper, exactly the career I'd worked hard for.
In practice, the pressure never really switched off. I left full-time employment for the freedom to work for myself, and started freelance financial modelling. For a while, it felt like I'd cracked it. Paid well for something I was genuinely good at, with the flexibility to choose my own hours.
Except I hadn't cracked anything. The enquiries kept coming in, the income climbed past six figures, and somewhere in the middle of what looked like success from the outside, I was burnt out, resentful, and running on empty.
I'd left full-time employment and unconsciously become a full-time employee of my own business instead.
I got close to walking away from it altogether.
That was the turning point: the moment I decided that living had to come first, and if my business wasn't built to support that, it wasn't worth having.
So I changed how it worked. Not by following the path other businesses follow, but by being intentional about what I actually wanted and opportunistic about how to get there. Real estate is an industry where things get done a certain way simply because that's how it's always been done. I wanted to prove you're allowed to flip the script and do it differently.
That shift is what led to Lucy Gordon & Co. I didn't want other business owners ending up where I had.
This time, my focus isn't spreadsheets. It's people.
WHY THIS IS DIFFERENT
A lot of business coaching comes from people who specialise in mindset, or specialise in marketing and messaging. I come at it differently.
My background is numbers. I've built and checked financial models used to make multi-million pound investment decisions, and I bring that same rigour to a much more personal question: where is your time and money actually going, and what would happen if you cut everything that isn't earning its place?
I'm not guessing at what might work for your business. I'm applying the same discipline I've used my whole career, along with a knack for spotting ideas and opportunities most people miss, to help you get free of the parts of it that are costing you your life outside work.
HOW I LIVE THIS MYSELF
I moved out of London to the Cotswolds, and built a business that lets me actually enjoy living there. I keep proper time for the things that matter to me: walking my two dogs, the farmers market on Tuesdays, learning Italian, being in the garden.
None of that happened by accident. I redesigned my business to make room for it, then held the line.
I get my best ideas walking the dogs or driving, never sitting at my desk. Give yourself the time and space to step away, and the ideas come. It's how you end up building the fun business you actually wanted, instead of the stressful, time-consuming one you somehow ended up with.
If you're ready to stop trading your life for your business, let's talk.
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A weekly(ish) note for business owners who'd rather cut the busy work than add to it.
Honest thinking, real examples, and the odd nudge to find the part of your business that's actually moving the dial, straight to your inbox.
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
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