about lucy
Hi, I'm Lucy.
I help service business owners build businesses that give them more money, time, and freedom.
My background's in commercial financial modelling, and over the past several years I've built and run my own service businesses while advising others generating £1m+ in revenue. That's what I bring to coaching: a corporate, analytical brain, paired with having actually built and run the kind of business I'm advising on.
I do this through my Scale to Freedom Method, three phases: Freedom Foundations, Founder Independence, and Revenue Predictability, built from what actually worked in my own business, not theory.
I'm a numbers nerd at heart. When something isn't working, I don't guess, I go and find the structure underneath it.
When I'm not working, you'll find me in the Cotswolds with my husband and our two whippets, a glass of rosé in hand, probably planning our next trip to Italy.
My Journey
2012–2019
The start of my career
I started my career in 2012, and by all accounts I was doing everything right: commercial financial modelling, steadily climbing, ticking the boxes I thought I was supposed to tick. But underneath it, I kept feeling like I was made for something more than the ladder I was on. I wasn't being pushed the way I wanted to be pushed. And if I'm honest, London itself was wearing me down, I battled real anxiety living and working there, even while everything on paper looked like it was going well.
2019
Starting my own business
In 2019, I left to start my own business, Excel in Property. It grew fast, within a few years I was making six figures a year. But I was also burning out, every single year, like clockwork. Success on paper, total exhaustion underneath it. I told myself that was just what being a business owner looked like.
2025
The wake-up call
A solicitor's letter landed in my inbox. A client was threatening to sue over work we'd outsourced. I rang my husband in tears and told him I couldn't keep doing this. Sitting in the pub that evening, I realised I couldn't remember the last time I'd properly laughed. That was the moment that everything changed.
2025–2026
The new chapter
Over the following six months, I wound everything down: the one-to-one client work, the way I'd been running the business, all of it. I started building something new from the ground up, this time designed around the life I actually wanted, not the other way round.
2026
TODAY
We sold the house and moved to the Cotswolds. The business that used to eat fifty hours a week now takes me about two hours. I'm launching The Founder Freedom Programme this September, built entirely from what I learned getting here.moment that everything changed.
The Lifestyle Business Show
with lucy gordon
For business owners who want to spend less time in their business, and more time living their life. Honest conversations and practical ideas on reducing your workload without reducing your income.
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Lucy Gordon & Co
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